Business Finance Glossary - M

Market share

The proportion of the market held by a product or a business.

Market research

Market research is used to find out what customers want and what competitors are doing.


(Management buy in). A new management team from outside buying an existing business from the existing shareholders, often with the help of a venture capital investor.


(Management buy out). The existing management team buying a business from the current shareholders.


where one party to a contract makes a false statement of fact to the other which that other person relies on. Where there has been a misrepresentation then the party who received the false statement can get damages for their loss.

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